MEET ELLE

LUCY DANE COLSTON is a visionary who has spent the last 25 years in the sales and marketing management sector of corporate America. Lucy realized early on that most of the key decision-makers in America’s largest corporations wear dual hats: While serving as CEOs and CFOs, they also sit on the boards of America’s non-profits. She also realized a very simple fact: people like to do business with people they like!

For the past eight years, Lucy has managed the advertising budget of a well known office products company, with annual revenues of approximately 90 million dollars. Lucy and her team used these advertising dollars to introduce the company, its philosophy, products, services, and solutions to the business community through numerous business organizations, and at more than 40 non-profit events every year. Click here to learn more

Drawing on her very successful career in marketing services, she helped rebrand this industry leader through advertising, public relations, employee community volunteer initiatives, golf tournament management, along with fund-raising galas and awards recognition programs. She was responsible for the company’s advertising monies being placed strategically within the community where the company and its branch offices operate, resulting in substantial incremental business growth.

The corporate charitable giving events that Lucy manages or lends support to, give her excellent personal access to key business decision makers, celebrities, and noted philanthropists who consider her a friend as well as a colleague.

However, her true talent is accomplishing the goals set by the partnerships she arranges, because these alliances are a win-win, with businesses increasing revenues and non-profits better able to serve those who need their assistance within the community. Understanding that relationships are the key to success, Lucy has assembled an outstanding group of marketing professionals strategically located throughout the USA, who make up the GIBE Team. This collaboration of exceptional talent the fuel that drives Lucy.

She is extremely respected in the corporate world for her energy, integrity, and capabilities. She has a passion for business and making deals happen. However, her true talent is accomplishing the goals set by the partnerships she arranges, because these alliances are a win-win, with businesses increasing revenues and non-profits better able to serve those who need their assistance within the community. This is the fuel that drives Lucy.