GREAT IDEAS BY ELLE , a minority owned company

Great Ideas By Elle develops implements, manages, and analyzes strategic marketing alliances between non-profit organizations and for-profit companies.

We specialize in increasing marketing exposure for our for-profit clients, through event management and sponsorship-branding opportunities. We maximize return on sponsorship dollars.

How does this work? Quite simply, we match a Funder (a for-profit company) with a specific non-profit initiative. We then manage the relationship between both parties, ensuring that their ongoing individual objectives are met.

This type of creative marketing is valuable to everyone involved: the non-profit organization receives contributions – usually very substantial contributions – to support their initiatives and goals. And in supporting worthwhile charitable causes, the for-profit client penetrates new business markets, meets other key decision makers in the community who share their philanthropic interests, increases market share, and receives recognition as an excellent corporate citizen for giving back to the community where it does business.

There’s more: We structure and then manage our clients' event and sponsorship participation in a way that our for-profit clients can clearly see their ROI and quantify achievement of their marketing goals. This in turn, often justifies an increase in their budget dedicated to philanthropic initiatives. In short, with each alliance we create and with each event we design and manage, we buid increasingly active community-corporate partnerships, fueling the benefits to Funders and non-profits alike.

Great Ideas By Elle is the creation of one dynamic woman, Lucy Dane Colston. Throughout her professional life, she has met and cultivated relationships with associates in all walks of businesses life and is excited about continuing to collaborate with them on PROJECTS THAT MAKE A DIFFERENCE.